Millennial men are very in tune with brands

Published by Engagement Labs on September 27, 2017

NEW YORK (FOX5NY) – Look out ladies, we are getting pushed aside! Millennial men are taking over as key consumer influencers, a title we’ve held for years.

Millennial men are the most likely of any group within the population to be word-of-mouth influencers, according to a new report from social media monitoring platform Engagement Labs.

CEO Ed Keller says they noticed a seismic shift from millennial men versus a decade ago. Ed says they’re talking about brands on a daily basis at a higher level than any other group in the population,

Millennial men are also having twice as many brand-related conversations than any other men, and about 50 percent more than millennial women. And, Ed says, they’re not just talking about typically male categories like sports or beer. They’re talking about children’s products and personal care products, too.

Read the full Fox5NY article here.

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