MediaPost – Fast Food, Restaurants Top TV Ad Brands For WOM Marketing

Published by Engagement Labs on October 28, 2015

October 28, 2015
by Wayne Friedman, MediaPost

In a new study on word-of-mouth marketing, some of the highest-scoring TV advertising brands are all about eating.

Seven of the top 10 most talked-about brands, based on its TV advertising, are food and restaurant related, according to a new study from word-of-mouth researcher Keller Fay Group.

Original article here.