Marketing Tech – Why airlines need to better align their social and word of mouth marketing

Published by Engagement Labs on April 20, 2016

April 20, 2016
by Liz Morrell, Marketing Tech

(c)iStock.com/anyaberkut

KLM and Ryanair come out top on social media when it comes to engagement rankings for airlines serving the UK, according to a new report. Meanwhile Emirates is one of the most powerful for offline word of mouth conversations.

The rankings, by technology and data company Engagement Labs, showed that KLM topped on both Facebook and Instagram, followed by Ryanair in second place. Meanwhile on Twitter Ryaniar topped, followed by British Airways in second place.

Original article here.