Marketer’s Brief: When Peltz Fights P&G, Google Wins
Here’s another sign that Google wins, no matter the fight: As activist investor Nelson Peltz of Trian Partners pushes his battle for a Procter & Gamble board seat, both are ponying up for paid Google search. People searching the term “P&G” (at least from U.S. and U.K. servers) in the past week are getting ads for both the corporate PG.com and Peltz’s “Revitalizepg.com.” Peltz is buying similar ads against searches on his own name, while P&G is buying ads against queries that include Nelson Peltz and “proxy.”
L’Oreal Wins Cosmetics Word of Mouth Battle
Emerging brands have used social media to carve a growing share of the cosmetics business, but the top performer in combined face-to-face word of mouth and social media over the past 12 months is actually L’Oreal, according to Engagement Labs. L’Oreal won based on strong positive sentiment, which Engagement Labs attributed to the brand’s “Your Skin, Your Story” campaign begun in January. Sephora came in second with strong offline conversation volume and sentiment, but needs to work on its less positive online sentiment, according to the research firm.
Read the full Advertising Age article, here.
For more information on TotalSocial™ or to request a demo, visit https://totalsocial.engagementlabs.com/
For sales contact us at: firstname.lastname@example.org
For media inquires contact us at: email@example.com
Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand’s marketing strategies to develop effective campaigns to reach your audiences?
Request a demo today and learn more about TotalSocial by emailing firstname.lastname@example.org
For media inquiries please contact email@example.com