Indiana Vending- Diet Soda Loses Conversational Fizz; Talk About Regular Varieties Bubbles Over

Published by Engagement Labs on October 20, 2016

NEW YORK CITY — The passion people used to have for diet soda seems to have gone flat. But consumers now are talking about regular soft drink brands again, according to a new analysis of consumer conversations on social media chatter and person-to-person by Engagement Labs.

The company’s new Total Social tool, which is used to examine the combined online and offline consumer conversations about brands and categories, found that Diet Pepsi, Coca-Cola Zero and Diet Dr Pepper are some of the underperformers. Meanwhile, their regular soft drink counterparts — Coca-Cola, Sprite and Pepsi — scored strongly. In fact, all of the soft drink brands that have above-average Total Social scores in the category are the regular versions.

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