FoodDIVE- Report: Diet soda is definitely not trending
- Nobody seems to be talking about diet soda brands anymore, but consumers still love discussing regular soft drink brands, according to a report from Engagement Labs.
- Diet Pepsi, Coca-Cola Zero and Diet Dr Pepper were among the report’s underperformers, while conversations surrounding Coca-Cola, Sprite and Pepsi ran high.
- Those discussions occur over both social media and face to face, in person, tallied by the company’s new TotalSocial tool, which monitors consumers’ conversations both online and offline.
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