Digiday – 5 charts on airline engagement online: Southwest rules with biggest footprint

Published by Engagement Labs on March 17, 2017

Modern air travel is hardly the most pleasant experience for most people. But some airlines do a better job at making it more bearable than others.

“How responsive you are online, particularly for the airline industry, can be a terrific opportunity to help build your brand,” said Ed Keller, CEO of Engagement Labs, which ranked the top airlines based on both their social media as well as word-of-mouth performances. Engagement found that JetBlue and Alaska were the top airlines both online and offline, having the greatest consistency in terms of volume, sentiment, engagement as well as reach.

Online, we looked at data from Unmetric to see how JetBlue, Alaska, American, Southwest, Delta and United stack up against one another in terms of user base, engagement and sentiment.

Read the entire Digiday article, here.

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