Cosmetics Business – URL to IRL: These are the leaders of beauty social scoreboard
Dove, Bath & Body Works and Sephora are top the US list, but what other brands have made the grade?
Dove, Bath & Body Works and Sephora are the three top personal care and beauty brands in the US, according to the latest social media analysis from Engagement Labs.
The marketing research company used its TotalSocial tool for the first time to measure consumer conversations about beauty brands.
The data brought together social media ‘listening’ with offline word-of-mouth analytics to create a single performance score and a definitive list of the Top 30 US brands.
Beauty companies were assessed on the volume of conversation on and offline, positivity conversation, the sharing of brand content on and offline, and day to day consumer engagement.
“Given how much most brands in the personal care and beauty category are focused on influencers with a large Instagram following, this is an important reminder that consumers are also talking about these brands offline as they determine what looks good, which new or long-standing brands best meet their needs, and generally share their experiences with others,” Ed Keller, CEO of Engagement Labs told Cosmetics Business.
Read the full Cosmetics Business article, here.
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