CIO – 12 lessons ecommerce businesses learned this holiday season

Published by Engagement Labs on January 26, 2016

January 26, 2016
by Jennifer Lonoff Schiff, CIO

holiday ecommerce

Credit: Thinkstock

Ecommerce, retail and marketing pros share their insights into the recent holiday shopping season and discuss how online retailers can apply their experiences to the 2016 holiday shopping season.

Online holiday sales rose again in 2015, with ecommerce businesses seeing a 20-percent increase over 2014 holiday revenue, according to MasterCard Advisors. Clearly, that is good news for online merchants. But there is always room for improvement. Dozens of etailers and ecommerce experts share 12 lessons they learned this past holiday season.

Original article here.