Adweek – 8 Enlightening Digital Marketing Stats From the Past Week

Published by Engagement Labs on March 31, 2016

March 31, 2016
by Christopher Heine, Adweek


In recent days, we’ve seen interesting data points from Instagram, Periscope and Amazon. Getty Images

The last several days were full of intriguing data points from the realm of digital marketing.

Here are eight numbers that caught our attention:

1. Mamma mia, Instagram!

Last week, we found out women love social media. This week, Instagram revealed that 93 percent of moms access its network at least once per week, with 68 percent doing so daily. What’s more, more than half of mothers on Instagram follow businesses.

Original article here.