5 Mind-Blowing Hacks to Create Click Bait

Published by Engagement Labs on July 31, 2014

If BuzzfeedEliteDaily and the like can teach us anything (besides crazy food facts, the latest on KimYe and what it’s like to be a girl with small boobs) it’s that click bait works and that we all have the attention span of a Goldfish.

Joking and easy ridicule aside, whether you are promoting your business, a side project or just sharing ideas, most blogs are written with the intent of reaching a wide audience.

A well-written blog post that uses some of the elements that make other content “sticky” will help you reach more people. So harbor your inner link-angler with these Outrageously Simple Steps:

1. Create Lists – Everyone loves lists, they are easy to understand and usually signal that the content is going to be brief.

2. Keep it Short and Sweet – We’ve all clicked on an interesting article that turned out to be a long essay, only to abandon it halfway through. Long form has an important place to cement your business expertise, but for blog posts, keep it short. Concise posts invite users to keep coming back when they have a moment rather than needing to dedicate long periods of time and risk not finishing the article.

3. See What’s Trending – If there is a logical connection between a message that you hope to spread and something that is trending at the time, the integration will definitely see dividends. Can How I met your Mother teach you about networking? What does March Madness say about social media?

4. Use Killer Keywords – By creating a headline that focuses on Insane, Shocking, Horrific, Weird Facts, or other similar keywords, you are going to have an easier time breaking through the mass of content and getting noticed.

5. Open up the Rabbit Hole – One of the greatest skills these sites have is the ability to keep you clicking. It’s easy to go through three, four or ten articles in succession. By having related links at the end of your post, you provide the opportunity for users to read and share more of your content.

With all of these elements, there is a line between acceptable and laughable that you need to navigate. For more tips on social media and content marketing, check out our complete blog and Twitter profile.

“The most valuable of all talents is that of never using two words when one will do.” -Thomas Jefferson (Buzzfeed editor)

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The eValue™ score measures the effectiveness of a brand’s overall social media performance on Facebook, Twitter, YouTube and Instagram and provides a score from 0 – 100. It’s the aggregate of the three subscores including Engagement, Impact, and Responsiveness that work together to create one top-level KPI. Our subscores are calculated by using hundreds of sub metrics which are then benchmarked against a hand-picked database of 75,000 verified brand accounts on each channel.

Engagement: Measures the level of interaction generated by your content and how well your community reacts to it.

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Responsiveness: Measures the rate, speed and quality of your responses to fans.