30 Under 30: Engagement Labs’ Very Own Jesse Abrams Makes Marketing Magazine’s Exclusive List
What happens when you hire the best and brightest minds in the industry? You find one of your own making the 30 Under 30 list for the finest young marketing professionals in Canada.
This week Marketing Magazine released their list of 30 Under 30 honourees for 2015 and we are thrilled to announce our very own Director of Client Services, Jesse Abrams has secured a spot on the list. With his impressive resume, positive energy and unrivaled determination, we can’t say we’re all too surprised that he’s been selected for the honour.
Join us in congratulating Jesse for his well-deserved achievement and click here to read about how he’s paved his way to the top.
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The eValue™ score measures the effectiveness of a brand’s overall social media performance on Facebook, Twitter, YouTube and Instagram and provides a score from 0 – 100. It’s the aggregate of the three subscores including Engagement, Impact, and Responsiveness that work together to create one top-level KPI. Our subscores are calculated by using hundreds of submetrics which are then benchmarked against a hand-picked database of 100,000 verified brand accounts on each channel.
Engagement: Measures the level of interaction generated by your content and how well your community reacts to it.
Impact: Measures how many unique users have potentially been exposed to a piece of content posted by the channel’s admin through organic, viral and paid reach.
Responsiveness: Measures the rate, speed and quality of your responses to fans.