There is perhaps nothing more important in marketing than what consumers say about your brand when talking to their friends, family and co-workers. These conversations drive awareness, consideration, brand equity, sales, and customer loyalty.

TotalSocial provides the most comprehensive view of this conversation by bringing together online social media listening with comprehensive offline word-of-mouth conversation analytics and creating a single performance score. See TotalSocial in action below.

  • The TotalSocial Adweek Exclusive

    Adweek exclusive shines the spotlight
    on TotalSocial™.
    Read more >

  • Download our complimentary e-book

    “Social Misfits: Brands That Have a Split Personality, in Social Media vs. IRL”
    to discover the benefits and
    risks of being a Social Misfit.
    Read more >

  • Blog:
    URL to IRL

    How Digital Marketing Drives Conversation,
    Online and In Real Life.
    Read more >
An industry first: measuring online and offline conversations
Conversations drive up to 25% of all consumer sales but only 1/3 of that comes from online activity. The TotalSocial score is an industry first, bringing together all conversations into a suite of metrics that can be leveraged to tap into the power of consumer conversation to drive business results.
Gain a deeper understanding of performance
TotalSocial scores are available by brand, category, or custom competitive set. View your industry in a whole new way with a single integrated dashboard that monitors performance, predicts future growth and delivers insights that drive business results.
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Schedule a 15-minute
totalsocial briefing

Our measurement scientist will share the latest research in
conversational ROI, competitive benchmarking and insight
generation using totalsocial.