#evalue was created in 2012 when #engagementlabs account managers were meeting with CMOs, marketing executives and social media managers to determine what service or product offerings they needed going forward. Clients wanted to know two things: Where they stood in social media and how to justify a social media budget.
Some social media consultants and agencies choose to focus on increasing fans and followers. They do their marketing à la “Mad Men”, thinking that the best strategy lies with traditional advertising and broadcasting their branded message to as many people as possible. #evalue stands out by its refusal to follow this pattern. We believe that sending a branded message to the masses isn’t what’s going to make you stand out. It’s going to make you sound robotic and passé. You need to make the right statement at the right time to the right audience. That’s where we come in.
#evalue was created to provide Social Analytics Software to companies. We all know that many other tools have been created for the exact same purpose however; what sets us apart is our willingness to change the paradigm to fit our own social media philosophy. The essential question to answer then becomes: “How do I maximize my social media efforts so that I can convert my audience?” Our answer: Empower customers with the right tools, maximize their insights and minimize their time and effort. That was a tall order. We regrouped with our team and determined that the best social engagement is when dialogue flows to adapt to new challenges and changes.
So, we assembled #evalue to give our customers the means to reach new heights in their social media campaigns. Our tool analyzes data from Facebook, Twitter and YouTube and lets you know exactly where you stand by measuring your efforts against yourself and your competition. We also designed and developed features including our Efficiency Calculator, Trend Analyzer, Optimization Library, Alerts and Social Benchmarking.
We have been in beta for the past little while. We met our users and they told us what we needed to tweak, what we got right and what still wasn’t performing the way they wanted. So we went back to the drawing board and worked our mouse balls off to present a better, shinier version and now, we feel we’re ready. We’re not going to lie. #evalue is pretty sweet.
We’re excited and proud to share this tool, our baby. We want you to check it out, play with it and see the simplicity. We want you to use the tool daily and love it as much as we do.