A foolproof guide to creating your brand’s social media strategy

What every brand needs, from the smallest local boutique to the world’s top fashion label, is a “Social Media Strategy”. While the term can seem daunting at first, there is a simple recipe to creating your own, which will ensure you maximize the ROI on your efforts.

By Maggie Durand | Published April 17, 2014

9 Elements of a Great Product Demo

Whether you are in-person or online, selling a physical product or software, here are some guidelines that will help keep your presentation on point and interesting.

By Brendon Chrus | Published April 15, 2014

Analytics for Small Business Part.2

Our previous blog looked at the usefulness of analytics for small business and the framework in which you should use these tools. This time we are going to focus on a few of the most accessible platforms and the type of data that you can gain.

By Brendon Chrus and Lynne MacMaster | Published April 10, 2014

Analytics for Small Business Part.1

Analytics make it easy to understand current Internet marketing trends, and your performance. This is critical in helping small businesses develop responsive online marketing strategies that maximize budgets.

By Brendon Chrus and Lynne MacMaster | Published April 9, 2014

5 Mind-Blowing Hacks to Create Click Bait

Whether you are promoting your business, a side project or just sharing ideas, most blogs are written with the intent of reaching a wide audience. A well-written blog post that uses some of the elements that make other content “sticky” will help you reach more people.

By Brendon Chrus | Published April 3, 2014

Unveiling the “hidden” at Creative Mornings Montreal

Anonymous social networks are gaining momentum as people are increasingly asking to regain their private lives. In a world of instant fame, selfies and full exposure, we were extremely intrigued by the new rise in “hidden networks” that Mitch Joel discussed during this month’s Creative Mornings Montreal meeting on March 28th at Ogilvy’s.

By Julie Bourbonniere | Published April 1, 2014

8 Points to Consider Before Joining a New Social Media Network

Before you set up an account you should take a moment to reflect on the platform and evaluate if it makes sense for you, corresponds to your goals and strategy, and talks to your audiences. Here are some pointers to consider:

By Brendon Chrus | Published March 27, 2014

“Je t’aime moi non-plus…”: how to build brand relationships

Part 3 in our series relating to the Luxury Retail Convention in Paris.

By Julie Bourbonniere | Published March 24, 2014

Luxury Brands in Social Media

This week we turn our attention to the official properties of luxury brands as we attend the Luxury Retail Convention in Paris.

By Brendon Chrus | Published March 19, 2014

Luxury brands, social media and retail experience

Luxury brands are trying to democratize their customer approach by reaching out online, but is it working?

By Julie Bourbonniere | Published March 14, 2014

Part 2: Social Media Mistakes Small Businesses can avoid

Some low hanging fruits to improve and some easy mistakes to avoid while setting up Social Media for your small business.

By Brendon Chrus | Published March 13, 2014


#engagementabs has monitored both social media conversation and sponsors’ accounts on Twitter for the opening of the festival and here are some of our observations:

By Brendon Chrus and Yohana Benattar | Published March 11, 2014

Social Media Mistakes Small Businesses Can Avoid

If you own a small business and don’t live under a rock, you’ve heard a lot about the benefits of social media. As easy as it is to understand the potential impact of reaching customers with the click of a mouse, the actual execution is much more difficult.

By Brendon Chrus | Published March 5, 2014

The 3 R’s of Social Media Marketing in Sochi

Despite spending up to $100 million to become “Olympic Partners” it appeared that many brands invested pennies into their social media properties. While the Olympic motto is Faster, Higher, Stronger, many of the Olympic sponsors used the 3 R’s instead.

By Brendon Chrus | Published February 28, 2014

Social Media Lessons from Canada’s Top Charities

This week we looked at the social media pages for some of Canada’s top charities. What we witnessed was a mixture of inspiring content and some social media marketing that was really top notch. Here are some lessons that other charities (and private companies) may want to borrow.

By Brendon Chrus | Published February 25, 2014

Social Media Policies for Business

Like it or not, social media is increasingly becoming a part of our professional lives as well as our personal lives. With brands taking to Facebook, Twitter, Instagram and even Snapchat, it begs the question, where is the line between personal and professional life on Social Media?

By Maggie Durand | Published February 19, 2014

Brands are getting engaged on Valentines Day!

See which brands in Chocolate, Lingerie and Jewelry are capitalizing on the romantic atmosphere in our latest #evalue blog post.

By Brendon Chrus | Published February 14, 2014

The First Annual Vince Lombardi Social Media Marketing Awards (#VLSMMA)

Could it happen again, despite the millions of dollars spent on TV spots, that the brand that shines brightest during this year’s Super Bowl gains the spotlight through a real-time tweet instead of a big budget TV ad?

By Brendon Chrus | Published February 5, 2014

Brands are fighting it out for the first Vince Lombardi Social Media Marketing Awards

While millions of dollars were spent on TV spots for big brands to shine during this year’s Super Bowl, some social Media Managers were tweeting their hearts out and sharing original content on Facebook.

By engagementlabs | Published February 3, 2014

Which World Cup teams are scoring in social media leading up to Brazil 2014

The Winter Olympics, Oscars and Super Bowl are all set to hit the airwaves in the coming weeks, so there is certainly a lot to be excited about in sports and entertainment.

By Brendon Chrus | Published January 19, 2014

The Social Media Manager’s New Year’s Resolutions – 2014

The Social Media Manager’s New Year’s Resolutions – 2014

By Maggie Durand | Published December 20, 2013

The Best of the Best Social Media Accounts

At #engagementlabs, we help clients understand how they can be more successful in using social media to interact with fans and get their message out.

By engagementlabs | Published December 13, 2013

Which Universities are Schooling their Competitors at Social

As the first half of the 2013-2014 school year comes to an end, graduating high school students begin to fill out university applications and whittle down their choices as to where

By engagementlabs | Published December 2, 2013

Addressing, Assessing & Applying Facebook Analytics

Performance anxiety? Having good analytics is key to successfully growing a business or building an online presence and fan base. If you’re not a complete Facebook beginner

By engagementlabs | Published November 29, 2013

Canadian eCommerce sites in Social Media

In the leadup to black Friday and the biggest shopping season of the year, we took a look at the Social Media properties of Canada’s top eCommerce sites and comparable companies south of the boarder.

By engagementlabs | Published November 22, 2013

Retour sur la conférence communauté sociale et contenu média du 14 novembre

Le « crowdfunding » ou socio-financement, un nouveau moyen créé par la magie d’Internet pour aller chercher du financement facilement ?

By engagementlabs | Published November 21, 2013

Facebook Videos vs. YouTube Links, Which is Better?

The short answer is another question: which platform will yield the best SEO? Business-wise, posting a YouTube link on your Facebook business page is important, but are you doing so to simply

By engagementlabs | Published November 15, 2013

Long Live the Social Media Manager

A few weeks ago, Hootsuite CEO Ryan Holmes published an article claiming that the Social Media Manager was dead. Quite a controversial statement considering it was named one of the top growing jobs this year.

By engagementlabs | Published November 7, 2013

Advertising & Social Media – Responsibility for Content

While working with a large wine and spirits company based in Australia, we received a request to isolate certain keywords on their brands’

By engagementlabs | Published October 28, 2013

Which TV Drama will take Breaking Bad’s crown?

Even in the golden age of TV dramas, in which we currently find ourselves, there are few shows that come close to Breaking Bad. Beyond The Sopranos,

By engagementlabs | Published October 21, 2013

Netflix and Big Data: a Recipe for Success

Here at #EngagementLabs, we love data and we love when companies understand what people really want.

By engagementlabs | Published October 16, 2013

How to deal with vindictive customer complaints?

The use of social media to halt corporate crime and point out political shenanigans is something that most people would count as productive and beneficial.

By engagementlabs | Published October 9, 2013

Metrics that matter

The first thing I’d tell you is that what counts as good and valuable measurement is unique to almost every client. While there are some commonalities between companies in similar industries, experience

By engagementlabs | Published October 2, 2013

Which Mobile Phone Maker is #winning in Social Media

With news last week that Blackberry is being sold to an investment company and that apple sold 9 million new iPhones in there first weekend of the 5c and 5s

By engagementlabs | Published

Who won the Tour de France in Social Media?

The Tour de France is one of the biggest events in international sport. This race usually takes place in early July and assembles 22 teams consisting of an average of 8 riders who cycle over 3400 km in three weeks.

By engagementlabs | Published July 25, 2013

How to diffuse a #social crisis

Social media is a great tool for companies and brands to engage in a two way conversation with their loyal fans. Today, with the simple click of a mouse, companies are able to reach fans across the globe in a matter of seconds.

By engagementlabs | Published July 18, 2013

The Evolution of Social Philanthropy

Social media has changed the way we live in a lot of ways, but it has also changed the way we give. In fact, fundraising on social media has become so prevalent over the course of the last few years that it has even earned its own term, “social giving”.

By engagementlabs | Published July 8, 2013

A Brief History of #evalue™

#evalue™ was created in 2012 when #engagementlabs account managers were meeting with CMOs, marketing executives and social media managers to determine what service or product offerings they needed going forward.

By engagementlabs | Published June 10, 2013

Five things to consider before creating your Social Media strategy.

Social Media offers tremendous opportunities for organizations large and small, across b2c, b2b and not profit industries.

By engagementlabs | Published May 30, 2013

Your social media pain points

I recently sent a survey out to hundreds in the corporate sector asking them what their companies’ principal areas of friction were when it came to adopting social media.

By engagementlabs | Published May 29, 2013

Psychopaths, Robots and Airheads: Corporations on Social Media

As a former digital activist who spent most of his time obsessing over the right tone and content needed to

By engagementlabs | Published January 10, 2013

Learning our tricks from activists!

Here is recent post from my socialdisruptions.com blog. It also speaks to where #engagementlabs came from

By engagementlabs | Published November 28, 2012

‘Engagement is a currency?’ Our thought-piece for the #SMWF in NYC this year.

Our thoughts on engagement leading up to the Social Media World Forum in New York November 27th and 28th.

By engagementlabs | Published November 7, 2012

Social Media Energy Battles

Social media has changed the way we live in a lot of ways, but it has also changed the way we give. In fact, fundraising on social media has become so prevalent over the course of the last few years that it has even earned its own term, “social giving”.

By engagementlabs | Published November 1, 2012